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Marketing AI
AI Decision Engine for Marketing Analytics
Key Business Impact
Created production-ready AI decision engine and net-new revenue stream; launched faster than internal estimates.
Project Overview
Production-ready AI engine for marketing attribution, campaign analysis, and cohort reasoning using agentic analytics patterns.
Case Study & Delivery
Delivered end-to-end from accelerator to production, building AI-powered campaign analysis with executive insight generation.
Consulting Assessment & Strategy
As an AI consultant, the primary focus for this project was to establish a production-grade infrastructure that balances LLM performance, response latency, and system cost. This was achieved by introducing specific design patterns:
- Agentic Orchestration: Decoupling tasks into dedicated specialized agents to reduce complexity and improve reasoning accuracy.
- Custom Model Routing: Routing simple tasks to lightweight tier-2 models (e.g. AWS Nova Flash / Sonic) and reserving heavy reasoning for flagship models.
- Security & Compliance Guardrails: Integrating strict input/output verification steps to prevent PII exposure and prompt injections.